Food Fortification


The food fortification program in Pakistan is an initiative aimed at improving the nutritional quality of commonly consumed foods by adding essential vitamins and minerals. This is done to combat widespread micronutrient deficiencies, such as iron, vitamin A, and D deficiencies, which can have serious health implications. Edible oil fortification is a strategy used to enhance the nutritional quality of edible oils by adding essential vitamins and sometimes minerals to address specific nutrient deficiencies in a population. This process helps ensure that individuals who consume these fortified oils receive additional nutrients in their diet. Here’s more information about edible oil fortification:



Common nutrients added to edible oils during fortification include: –Vitamin A: Essential for vision, immune function, and overall health.  Vitamin D: Important for bone health and calcium absorption. – Vitamin E: An antioxidant that helps protect cells from damage.

Health Benefits

Edible oil fortification stands as a beacon of hope against the shadow of nutritional deficiencies. These deficiencies, if left unaddressed, can usher in a host of health challenges. For instance, a lack of essential nutrients such as vitamin A can result in night blindness and a weakened immune system. Meanwhile, the absence of vitamin D may lead to the development of debilitating bone disorders. Our commitment to edible oil fortification is rooted in the belief that every drop can make a difference in promoting healthier lives and brighter futures.

Regulation and Monitoring:

Fortified edible oils are typically subject to government regulations and quality control measures. Authorities set standards for fortification levels and monitor compliance to ensure that the fortified products meet the specified nutritional requirements.

Consumer Awareness

Consumer Awareness Matters
Know the Fortified Difference
Public campaigns and clear product labels help consumers understand the advantages of fortified edible oils, making informed choices for better nutrition.


The success of edible oil fortification programs depends on cooperation from the food industry, including oil producers and distributors, to comply with the fortification standards and incorporate the necessary nutrients into their products.


Over time, the consumption of fortified edible oils can contribute to the reduction of nutrient deficiencies and related health issues in the population. It’s important to note that the specific regulations and practices related to edible oil fortification can vary from one country to another. Therefore, the details of such programs may differ based on the region and its specific nutritional needs and goals. Additionally, the fortification of edible oils is just one component of broader efforts to address nutrient deficiencies in populations.

"Initial Vitamin Import in the Year 2000"
2000 50%
"Vitamin Import Quantity Doubled in Just 2 Years"
2002 68%
"Exclusive Contract with BASF for Pakistan's Food Fortification Program Since May 2017"
2017 80%
"Program Executed Successfully Through 2020"
2017 100%

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